Introduction

Welcome to Firestarter AI Photo Coach ("we," "our," or "us"). We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application and related services.

Please read this Privacy Policy carefully. By accessing or using our application, you acknowledge that you have read, understood, and agree to be bound by all terms of this Privacy Policy.

Information We Collect

Personal Information

We may collect personal information that you voluntarily provide when using our application, including:

• Contact information (such as name, email address, and phone number)
• Account credentials
• Profile information (including gender)
• Photos that you upload for analysis
• Feedback and correspondence

Required Information and Core Functionality

To provide our core photo analysis services effectively, we require certain personal information:

• Phone number: Required for account security, two-factor authentication, and account recovery. Your phone number is essential to protect your account and the personal photos you upload to our service. It also helps prevent fraudulent accounts and ensures a secure authentication process.
• Gender: Required for our AI photo analysis algorithms to provide accurate and relevant feedback. Our AI coach provides personalized recommendations for photos based partly on gender presentation, as photographic best practices and styling recommendations may differ based on gender. This information is essential for delivering accurate, personalized feedback tailored to your specific needs.
• Photos (including face data): Required for our core photo analysis service. Specifically, our AI analyzes facial expressions, features, and positioning within the image to provide personalized feedback and recommendations.

We understand the importance of data minimization and only collect information that is directly relevant to providing our core services. You can manage and update your personal information at any time through your account settings.

Face Data Collection and Usage

As a photo analysis application, we collect and process facial data from the photos you upload. This section details our practices regarding face data:

What face data we collect:

Our application collects and processes the following facial data from photos you upload:

• Facial expressions (e.g., smile, neutral, serious)
• Facial features and their positioning
• Head positioning and angles
• Eye contact and gaze direction
• Overall facial composition within the photo

Planned uses of collected face data:

All face data is used exclusively for the following purposes:

• Analyzing the quality and effectiveness of your photos
• Providing personalized feedback on facial expressions and positioning
• Generating specific recommendations to improve your photos
• Creating comparative analyses between different photos you upload
• Improving the accuracy of our AI photo coaching algorithms

We do not use face data for identification purposes or to recognize specific individuals across different photos or user accounts.

Third-party sharing and storage:

Face data is not shared with any third parties, except for:

• Our secure cloud infrastructure providers who host our application (with appropriate data processing agreements in place)
• Our AI processing systems that analyze the photos (all within our controlled environment)

All face data is stored on secure, encrypted servers located in the United States. We implement industry-standard security measures to protect this data from unauthorized access.

Retention of face data:

We retain face data from your photos as follows:

• For active accounts: As long as necessary to provide our services to you
• For deleted photos: Face data is deleted immediately when you remove a photo from your account
• For deactivated accounts: All face data is permanently deleted within 30 days of account deletion
• For inactive accounts: Face data may be retained for up to 12 months of inactivity before being automatically deleted

You can request immediate deletion of your face data at any time by contacting us at privacy@firestarter-app.com.

Usage Information

We automatically collect certain information about your device and how you interact with our application, including:

• Device information (such as device ID, model, and operating system)
• Log information
• Usage patterns and preferences
• App performance data

How We Use Your Information

We may use the information we collect for various purposes, including to:

• Provide, maintain, and improve our services
• Process and analyze your photos
• Respond to your comments, questions, and requests
• Send you technical notices, updates, and administrative messages
• Provide customer support
• Monitor and analyze usage trends
• Enhance the safety and security of our services
• Personalize your experience

Photo Processing and Storage

When you upload photos to Firestarter:

• Your photos are processed by our AI algorithms to provide you with analysis and feedback
• Photos and associated face data are stored securely on encrypted servers located in the United States
• You can delete your photos and associated face data from our servers at any time through the application
• We do not use your photos or facial data for any purpose other than providing you with our photo analysis services unless we obtain your explicit consent
• Your photos and face data are never sold to or shared with third parties, except for our secure cloud infrastructure providers as necessary to deliver our services
• Face data extracted from your photos is only retained for as long as necessary to provide our services, and will be permanently deleted within 30 days of account deactivation

Data Sharing and Disclosure

We do not sell your personal information to third parties. We may share your information in the following circumstances:

• With service providers who perform services on our behalf
• To comply with legal obligations
• To protect our rights, privacy, safety, or property
• In connection with a business transfer (such as a merger or acquisition)
• With your consent or at your direction

Data Security

We implement appropriate technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, so we cannot guarantee absolute security.

Your Choices and Rights

Depending on your location, you may have certain rights regarding your personal information, including:

• Accessing, correcting, or deleting your information
• Withdrawing consent
• Restricting certain processing activities
• Data portability
• Opting out of certain communications
• Requesting an explanation of how your required personal information is used to enable core app functionality
• Requesting immediate deletion of your photos and associated face data

To exercise these rights, please contact us at privacy@firestarter-app.com.

Account Deletion

You have the right to delete your account at any time through the app settings. When you delete your account:

• All your personal information, including photos, will be permanently deleted from our servers
• The deletion process will be completed within 30 days
• Some information may be retained for legal compliance purposes
• You may request confirmation of deletion by contacting our support team

Children's Privacy

Our services are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us at privacy@firestarter-app.com.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. You are advised to review this Privacy Policy periodically for any changes.

Contact Us

If you have questions or concerns about this Privacy Policy or our privacy practices, please contact us at:

Email: privacy@firestarter-app.com
Address: 123 App Street, Suite 456, San Francisco, CA 94107

Information for App Store Reviewers

For App Store reviewers: The following sections of this privacy policy specifically address our collection, use, disclosure, sharing, and retention of face data:

• Information We Collect (section 2) - Lists photos and face data as collected information
• Required Information and Core Functionality (section 3) - Explains why face data is necessary for our core functionality
• Face Data Collection and Usage (section 4) - Details what face data is collected, how it's used, sharing policies, and retention periods
• Photo Processing and Storage (section 6) - Provides additional details on how photos containing face data are processed and stored
• Data Sharing and Disclosure (section 7) - Outlines our general data sharing policies, which apply to face data
• Your Choices and Rights (section 9) - Describes user rights regarding their data, including face data